Strategic Link Building
Strategic Link Building is a key element of a traffic building strategy. The search engines build their page ranking index on proprietary algorithms of key factors, one of which is the relevance of your site which can be judged by the number of other sites which link into your site. The more inbound links and the better quality they are taken as an important measure of the relevance of your site for that keyword. However links from irrelevant sites will harm your site page rank and may indeed lead it to being “sand boxed” or blacklisted. Early in 2008, Google changed the way it views inbound links and as a result link building has become a much more demanding science. Discover Travel Planners develops in-bound links to our client’s websites from relevant third party and expert sites. The sites that we obtain links to can be distributed into 4 major categories:
- Local Links
- Regional
- National
- Niche
Discover Travel Planners maintains a very large database of directories in each of these categories and will bring in links to a website depending on the client’s marketing strategy and budget.