Pay Per Click Advertising (PPC)
Pay Per Click advertising is a quick and powerful way to drive traffic to your website and increase your Internet presence. However, it can also be ruinously expensive if not properly managed as individual hotels, attractions and destinations bid up the cost of key word advertising. The return on investment with Pay Per Click advertising is determined by three main factors:
Choice and cost of Keywords and Resulting Conversion Rate:
An inappropriate choice of keywords results in a significant number of clicks but poor conversion. Poorly executed PPC campaigns can generate significant traffic to your website, with each click through costing your budget £sss, but if your site does not deliver what the visitor is looking for, then conversion rates can be very disappointing and your advertising expenditure wasted. Discover Travel Planners uses its experience in the tourist industry to carefully select the most relevant keywords for our client’s product and target market. Our experience suggests that extensive use of secondary and long tail key words can produce very cost effective results
Ongoing Management:
Discover Travel Planners provides detailed campaign management tools to make sure that agreed and targeted goals are being achieved so that a high return on marketing investment results..
Benefits of PPC include:
- Flexibility in targeting market segments
- High visibility to Internet searchers, even in competitive markets
- Effective promotion of packages and seasonal specials
- High margins on sales made through your site
- On demand reporting with ROI (return on investment) based on real bookings revenue, not estimates
Our internet marketing team will work with you to ensure that your PPC efforts integrate with your offline marketing and branding initiatives. A goal of our PPC campaigns is to complement your site’s organic search rankings and ultimately drive high-profit bookings. The reports included with our PPC campaigns will reveal our success in driving reservations to your website.