Newsletter
A well designed and written newsletter delivered regularly to your customers has always been the most cost effective method of driving repeat business to your hotel, tourist attraction or destination. Now, with email marketing can distribute newsletters fast and inexpensively to carefully targeted audiences. A newsletter lets you puts across news of what events, offers and so on that you have coming up. You can also tell your customers about improvements, upgrades and other news that will encourage them to revisit you. To create the right impression it must be consistently well written – too many in-house newsletter campaigns fail because after the first flush of enthusiasm from your sales department, other pressing issues take over and the newsletter becomes irregular, inconsistent and stale.
Discover Travel Planners can deliver you a consistent quality newsletter programme that really delivers results. Our experienced staff have the knowledge, the skills and the techniques to plan email marketing campaigns that consider and deliver:-
- Format – html (hyper text modular language) versus plain text
- Layout
- Content and ensuring relevance and interest to recipients
- Personalisation
- Spam checking
- Blacklist screening
- Call to action – promotional discounts, booking incentives
We are able to use the most comprehensive software available to ensure that your newsletter does not fall into one of the many deliverability traps and that your product enjoys the maximum return from the campaign that the letter is part of.